MultiChoice which was the only player in South Africa’s pay-TV market will be have a new player competing with them, thus ending their 12 year long monopoly in pay-TV market. On Digital media would be competitor to MultiChoice since they have announced to enter pay-TV market in May. They On Digital Media will be launching pay-TV in South Africa under the name Top TV.
Viewers in South Africa will have now more option to choose and competition is surely to bring down the rates which will surely benefit the viewers. Top TV from On Digital Media is more affordable, has better video and audio quality and will be offering around 55 channels. Top TV will subscribers various plans to choose from so that they can select they plan which will be best suited for their needs. And subscribers will also have freedom of switching plans any time they want and they won’t be under any contractual obligation with the company. Packages start from R99 to R249 per month which is affordable.
Out of the 55 channels that Top TV offering, it will include 9 local South African channels related to gospels, sports, movies and various other entertainment channels. Since South Africa has strong presence of Indian and Portuguese communities, they will also be offering channels like Zee Cinema and RTPI.
They will also be offering premium channels like Fox Entertainment, Showtime, and Star TV which air popular shows like American Idol, Simpsons, House, etc. They will also be including three channels from Discovery Channel. But unfortunately they would be offering only two sports channels, Eurosport and Setanta Africa.
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