South African pay-TV market which was prominently dominated by MultiChoice for almost 12 years is set for a change.
MultiChoice had monopoly in pay-TV market in South Africa as there were no other competitors in the market and MultiChoice was the only choice consumers had. But now two new companies On Digital Media and Super5Media have decided to enter the South African pay-TV market and challenge the market leader MultiChoice. MyBroadband helps in knowing how exactly these three companies are positioned in the market currently.
As of now MultiChoice is the market leader in South African market. Still sensing competition from new companies that would be launching their services soon, they have increased their product range which would come in effect from April. In December they announced that they would be adding two more channels to their High Definition package while resulted in boosting their HD offering.
After almost 4 years of researching of South African pay-TV market, On Digital Media has finally announced that they would be launching their pay-TV services in May under the brand name Top TV. They would be offering as many as 55 channels which packages starting from R99 to R249. Top TV would be giving their subscribers freedom to choose individual channels they want to view instead of whole channel bouquets.
Another entrant in this market is Super5Media which was previously known as Telkom Media. We know nothing much about Super5Media about their services and package that they would be offering. It’s just known that they are planning a commercial launch in second quarter of 2010.
Sunday, April 18, 2010
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