Years after being the only player in pay-TV market in South Africa, MultiChoice DStv will be facing a competitor very soon. The competitor is going to be On Digital Media, which has announced to enter the South African Market under the brand name of Top TV. More players entering in the pay-TV market is a win-win situation of for South African consumers as it will lead to lowering of prices of subscriptions and they will more options to choose from.
On Digital Media announced that they will be launching their pay-TV services Top TV by May. Their subscriptions plans start at very attractive from R99 to R249, based on the number of channels offered in particular package. Top TV will be offering around 55 channels including local South African channels related to entertainment, sports and channels for Indian and Portuguese communities who have strong presence in South Africa. Best part of Top TV is that they will be offering subscribers the freedom of choosing channels within the bouquet, which wasn’t the case earlier with MultiChoice where subscribers had to choose entire bouquet of channels only and not individual channels.
As launch date comes closer company will release prices of satellite dishes and other installation chargers that would be required in setting up Top TV. On Digital Media has been researching South African pay-TV market for almost 4 years spending almost R80m. They are hoping to at least 50 percent of the households who view free to air channels.
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